TASK 6

BUSINESS DRIVERS OF INFORMATION SYSTEM (IS)

(TANJUNG PELEPAS PORT)

ABOUT PORT TANJUNG PELEPAS

The Port of Tanjung Pelepas (PTP) is a port for container ships located on the eastern mouth of the Pulai River in south-western Johor, Malaysia, and is part of the APM Global Terminal Network, which holds a minority share in the joint venture. Receiving its maiden vessel on 10 October 1999 on a three-month trial operation, it set a world record as the fastest growing port with 1 million twenty-foot equivalent unit (TEU) of containers handled after 571 days of operations. The good performance sealed the port's fate, and it was officially launched by then Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad, on 13 March 2000. The port continues to register spectacular growth establishing itself as Malaysia's largest port

The Johor Port Authority (JPA) regulates and is responsible for all Tanjung Pelepas Port operations. The JPA also monitors Tanjung Pelepas Port performance to assure continued high-quality operations. The JPA's Operation and Regulatory Division is the main operating body, and several units within the Division are responsible for specific activities including safety and security, fire and rescue, and overseeing dangerous cargo. The Marine Unit within the JPA strives to assure maximum efficiency in the work of Tanjung Pelepas Port's pilots.

Protected by a deep-water bay, Tanjung Pelepas Port (PTP) occupies 1935 acres. Located just 45 minutes from the busiest international shipping lanes in the world, Tanjung Pelepas Port offers natural features that allow it to offer relatively short waiting times for arriving vessels to anchor. Tanjung Pelepas Port offers a sheltered bay without tide restrictions. The terminal has depths ranging from 15 to 19 meters (49.2 to 62.3 feet). The 12.6-kilometer (20.3-mile) access channel and 720-meter (2362-foot) turning basin allow Tanjung Pelepas Port to accommodate the biggest cargo vessels.

Almost as soon as it opened in 1999, Tanjung Pelepas Port set world records for its fast growth. Tanjung Pelepas Port changed Southeast Asia's shipping profile, soon gaining Maersk Sealand as a 30% partner. Maersk, the largest shipping company in the world, then transferred its Asia operations from Singapore to Tanjung Pelepas Port. In both 2000 and 2001, Tanjung Pelepas Port was recognized as the "Best Emerging Container Terminal" by Lloyd's List Maritime Asia.

In 2002, the second biggest shipping company in the world, Evergreen Marine Corporation, moved its operations from Singapore to Tanjung Pelepas Port. Promising less congestion and fewer delays than Singapore, this trend has continued over the years. K-Line, Safmarine, and Mediterranean Shipping Company have established operations in Tanjung Pelepas Port.

SIX BUSINESS DRIVERS OF INFORMATION SYSTEM

      1.    OPERATIONAL EXCELLENCE

To ensure that PTP provide the best services, they implement the best and most advance technology.The technology are :

Smartrail System

Rubber tyred gantry yard cranes are retrofitted with SmartRail (advanced setellite-guided automatic steering and position determination system) virtually eliminating human error by using the Differential Global Positioning System (DGPS) for pinpoint positioning accuracy to avoid misplaced containers and reduce waiting time for loading discharge

 Container Management System

Express and Sparcs from Navis, the core system in PTP is utilised for yard & vessel planning and for facilitating precise container movement.

Gate Control And Monitoring System ( GCAMS )

PTP's GCAMS ensures smooth flow for all gate transactions and intergrates Customs Gate Control Systems with PTP's Container Management Systems to maximize efficiency.

Port Radar System

Port Radar Systems ensure safe and efficient management of all vessel traffic movement at PTP while enhancing effectiveness during emergency situations

 Vessel Clearance System ( VCS )

The VCS allows paperless declarations to various governmental agencies and online approval processes.

Safety And Security

PTP's Vessel Tracking System known as RADARS (Radar Information Processing and Display) provides vital informations such as the status of every container in the port at any given time to the Marine Dapartment for smooth traffic flow and added safety

     2.     NEW PRODUCT, SERVICES AND BUSINESS MODELS

PTP have the high technology to create services.

Services offered by PTP are :

        I.        Container terminal

ü  Container Yard Capacity

•            Designed to handle an annual throughout of 8 million twenty-foot equivalent units (TEU)

ü  Terminal Equipment

•             Full complement of prime and service movers and trailers
•             Maintenance and repair facilities for container

ü  Gate System

•      14 lanes single entrance exit point GCAM-Gate Control
•       Automated Management System fully computerized for smooth flow reduced waiting         time for faster truck turnaround.

        Ii.        Free Zone

PTP was given Free Zone status in March 1998. The Malaysian government also appointed PTP as a Free Zone Authority (FZA) on June 16, 1999, to administer both the Commercial Free Zone and the Industrial Free Zone. This administration of the FZA functions within PTP ensures smooth and efficient transactions

        III.        Marine Services

TOWAGE

         The shipmaster upon the advice of the pilot shall determine the number of tugs to be deployed. All tugboats are fitted with firefighting equipment and 40ton bollard pull with 3200 horsepower engines.

PILOTAGE ( The guidance of ships from place to place)

         Pilotage is compulsory within the limit of Tanjung Pelepas Port and the service is provided by PTP round the clock. Minimum 7 days notification of ETA shall be given to Port Control Centre. Upon submission of Registration forms a Vessel Call Number (VCN) will be generated.

3.SUPPLIER AND CUSTOMER INTIMACY

        PTP has the ability to be accepted and known as the regular partner with its customer. This is because PTP has the advanced technologies. Every aspect of operations in PTP is streamlined with State-Of-The-Art IT systems. PTP’s innovative systems are applied in all areas of operations. The IT network system ensures all port users easy access with 24 hours availability every day of the year.

 4.    IMPROVED DECISION MAKING

ü  The main decision done by PTP is to larger the port area.

ü  PTP wants to improve the number of customers, containers and ships.

ü  In less than 5 years, PTP stated to be successful company and

                      a world class port

              LARGE AREA FOR BUSINESS 

TOTAL AREA                    : 1,800,000 sq.m

TOTAL GROUND SLOTS : 37,800 TEUs

STORAGE CAPACITY      : 6,237,000

REEFER POINTS               : 4,000

5.  COMPETITIVE ADVANTAGES

The Tanjung Pelepas Port located in Johor, is also the second largest container port in Malaysia.
The Tanjung  Pelepas Port handles 35.3 % of the country’s total development in the time being.

6.    SURVIVAL

•       PTP is working towards increasing hinterland cargo volume to achieve a more            sustainable business model.
•    PTP also involves in the development  in Iskandar Malaysia which includes the logistic thathelps the growth of cargo
•     PTP is putting up their port as a free-zone land in order to attract more customers.